How have you added to the value of your services or products since your last price increase? Whether you’ve improved your knowledge by investing in continuing education, increased your mastery and skill level through hours of service, or improved the value of your products by finding a new supplier that has higher quality, you have set yourself apart. As such, you may be past due for a price increase.
Your customers benefit from improved service and products. They love doing business with you, and they will be happy to continue as your customers at a modestly higher rate. Keep adding value, and it’s okay to raise your prices.